How is Optimized Content Written ?

The right content always needs careful preparation beforehand. Optimized content is what the audience will love to read, and is also liked by the search engines, like Google, Bing, etc. So how to actually make content that will give us business? Meaning, we have to write such content that will attract new and unique visitors to come to our website, engage, get impressed, and then get converted to become one of our favorable client/customer.

The main purpose of the initial content initially should be to only attract the visitor and create an interest or curiosity. Therefore this type of content should be what general people search for and has to be informative. When this happens our site gets links from other websites and sources. Over time we can be an authority in the field and as a brand people will find us trustworthy.

Content creation may involve the following stages:

• First understand the audience/customer psyche
• Do keyword research (very Important)
• Identify the pain points
• Plan the content
• Write informative articles
• Useful articles-(how to)
• Include graphics
• Make it worthy of sharing
• Good internal linking
• Add social media icons
• Regular updates

Consistence is the key to content marketing/digital marketing. This combined with a good technical support to keep the website in good shape is mandatory to get potential buyers flowing in. At PIX N DOTS we have many teams that create great content for websites, blogs, eBooks, magazines, journals, etc.

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